SEO is like running a race…And there are millions of races that are happening every day. New ones are being created every second.
Ask a top runner to run a race he/she would be supremely confident to be placed in the top 10. What would they sensibly do?
They would examine the distance, track and especially other top competitors that they have to beat. And most importantly, they would have an assessment of their own ability based on their past results.
In same way a SEO’er would examine the market and competitiveness of the chosen keywords. And most importantly they too would have an assessment of their own ability based their past results.
I assert in both cases above in guaranteeing Page 1 results with SEO Money Back Guarantee, they don’ have to beat the whole world, just those who are running the same race. Additionally, they don’t have to beat no.1 but just one of those who are currently in the top 10. This makes it easier and gives an significant margin for the unpredictable.
A runner/SEO’er who has trained hard and has a history consistent results, would be able to give guarantees (high probabilities because nothing is 100% ) that they will win. Furthermore, by setting the standard they only choose races they have a high chance of winning. If they have any significant doubt, they don’t run that race, but choose a race (a keyword) they can.
Let me ask you. If you had a Porsche turbo and was racing against millions of barefoot runners around a race track. Would you not be supremely confident that you can win?
Perhaps not if you can’t drive, but then you should not be in the race or in a car. In the same way, I assert that those SEO’s who can’t give any guarantees, should not be in the profession.
I want to raise the bar of our profession. I believe we should be the risk takers not our clients. After all, we are the ones claiming to be the experts aren’t we?
